Blog and Updates

The short answer? To prevent diamonds and gemstones from falling out and to keep jewelry, especially our rings, looking beautiful. Our active lives can have a damaging effect on our...

Gemstone Open House - Thursday Oct 24 10AM-6PM Friday Oct 25 10AM-6PM Two great opportunities to shop a large selection of gemstones with our special guest and expert on gems,...

August 20-24 It's almost time for our biggest sale of the year! Everything in the store will be marked down (20-50%) for one week only. Mark your calendars and be...

We're super excited to welcome our rep from Lika Behar Collection to Grand Rapids once again! She'll be bringing a wide selection of Lika Behar jewelry. Stop in anytime during...

1. It may be harder to size… It may be worn too thin to be reshaped, and our expert jewelers often find cracks and breaks in the delicate undercarriage. Vintage repairs...

It's time for a spring cleaning for your jewelry!

We're open extra hours for your holiday shopping. Park free in our lot (the SE corner of Diamond and Cherry) and pop in and take a look around. We love...

New black diamond earrings fresh off the bench and a special collection of black diamond beads are in the store now. For two days only, Friday, November 24th & Saturday,...

We're super excited to welcome our rep from Lika Behar Collection to Grand Rapids! She'll be bringing a wide selection of Lika Behar jewelry. Stop in anytime during the show...

Our biggest sale of the year is always in August. Everything in the store will be marked down (20-50%) for one week only. Mark your calendars and be sure to...

Our biggest piece of advice is to be observant. Pay attention to what your recipient likes. Check out what color metal they prefer, what their finger size is, what chain length they...

When we wear diamonds we celebrate their rarity, their beauty, their journey as we track their travel from mine to market. They’re stunning and they feel luxurious. It’s awe inspiring...